Advertising InternAt — Acting Connect Inc. d/b/a Filmad\u00ed

Filmadí is an entertainment technology platform designed to connect actors, filmmakers, coaches, casting professionals, and other entertainment industry creatives.

The Advertising Intern will work with Filmadí’s marketing team to gain hands-on experience in digital advertising, audience development, campaign strategy, social media marketing, and performance analytics. The intern will assist with researching target audiences, developing advertising concepts, evaluating paid and organic campaign performance, analyzing marketing data, and developing recommendations to improve campaign effectiveness.

This academic internship is structured as a professional learning experience that provides exposure to advertising strategy, digital media, marketing analytics, audience targeting, and campaign development within a growing entertainment technology company.

Tasks:

• Conduct audience, market, and competitor research relevant to Filmadí and the entertainment industry.
• Assist with planning digital advertising and social media campaigns.
• Analyze campaign metrics including reach, impressions, engagement, click-through rates, conversions, and related performance indicators.
• Assist with preparing advertising and social media performance reports.
• Identify trends and opportunities based on marketing and audience data.
• Research audience segmentation and targeting strategies.
• Collaborate with marketing and creative team members on campaign concepts and messaging.
• Evaluate the effectiveness of creative assets and provide data-supported recommendations.
• Research advertising, social media, and entertainment-industry marketing trends.
• Participate in marketing meetings, campaign reviews, and supervised professional-development activities.

Training:

The intern will receive an initial orientation covering Filmadí’s business model, brand, target audience, marketing strategy, advertising platforms, internal workflows, and internship expectations.
Throughout the placement, the intern will receive ongoing mentorship and feedback from their supervisor and Filmadí team members. Training will include guided campaign analysis, review of advertising and social media metrics, examples of previous marketing materials, audience research methods, campaign-planning guidance, and instruction on interpreting digital marketing performance.
Regular team meetings will be used to review assignments, discuss campaign performance, provide feedback, answer questions, and establish upcoming learning objectives. The student will gradually receive increased responsibility as they demonstrate competency in the skills being taught.

Learning Outcome:

By the end of the academic internship, the student will be able to:
1. Analyze digital advertising and social media performance metrics to evaluate campaign effectiveness.
2. Conduct market, audience, and competitor research to support advertising decisions.
3. Develop audience-targeting and campaign recommendations based on quantitative and qualitative data.
4. Evaluate advertising creative, messaging, and platform performance using industry-standard marketing metrics.
5. Communicate data-driven marketing findings and recommendations to a professional marketing team.