Reiter Affiliated Companies [inactive]

Reiter Affiliated Companies (RAC) is proud to be the largest fresh, multi-berry producer in the world and the leading supplier of fresh strawberries, raspberries, blueberries and blackberries in all of North America.

The culture of RAC is defined by our core values of Honesty, Fairness and Respect, inherited from the family values of Mr. Joseph “Ed” Reiter, one of the founding Reiter family members, more than a century ago. These core values are integral to RAC’s identity and serve as our compass, guiding our decision making and direction.

RAC’s Sembrando Salud Program strives to improve health outcomes among the farm worker population by creating healthy ranch communities through an obesity and diabetes prevention and management pilot program in the US and Mexico, with the potential to be replicated in other farm worker communities. The vision of Sembrando Salud is to empower farmworkers and their families to make educated choices that lead to improved health and happiness through educating and engaging employers to be a catalyst towards a healthier and more productive agricultural community. We believe that Sembrando Salud can be an important vehicle to create a healthy and happy workforce that will result in greater individual success, the success of the farming operation and the overall success of the company. It is our intention to offer a sustainable program that will be embraced by the diverse agricultural employer community throughout California with a common vision and goal to improve the health of those who harvest our crops and therefore create the value in our business.