Social and Content Marketing for SaaS Silicon Valley based companyAt — SimplifyEm.com Incorporated

Online Marketer / Internet Marketer Training Outline Career Planning and Personal Development Communication, Productivity and Leadership Skill Set 1. Communicate clearly and express well to manager and peers. 2. Communicate effectively about ongoing projects and linking accomplishments to business strategy. 3. Be in top 25% in terms of productivity based on skillset and work ethic. 4. Work effectively with a global team Planning and Decision Making Skill Set 1. Create a daily and weekly planning based on business strategy and tactics 2. Allocate one's own time efficiently daily 3. Make decisions independently considering broad range of factors including business objectives 4. Grow ability to handle multiple demands and competing priorities Job Hunt Skills 1. How to pick and choose target companies 2. How to build network using LinkedIn 3. How to sell yourself to land an interview 4. How to communicate with recruiters via email or over phone Interviewing Skills 1. Development of a personalized strategy for communicating strengths and weaknesses while interviewing 2. Prepare and practice personalized answers to most difficult interview questions to eliminate any nervousness during interview 3. Ongoing candid and expert feedback on the interview to improve interview style and personal branding 4. Prepare for behavioral and situational questions 5. Negotiating your compensation package  Online Marketing Functional Skills 1. Search Engine Optimization (SEO) - Learning how search engines and users can find the services offered. a. SEO Fundamentals & Best Practices i. Use of blogs, keywords to have top SERPs (Search Engine Results Position) Understand the key elements that result in success b. SEO Design and Architecture i. Relevant Content Creation ii. On Page SEO iii. Inward Linking iv. Link Building c. SEO Copywriting i. Creating sharable content 2. Social Media Optimization (SMO) or Social SEO – Build real customer relationships and boost visits and traffic to site. Understand the key elements that result in success a. Promotional activities through tweets using Hootsuite b. Understand RSS feeds and their use c. Promotional activities on Facebook, Linkedin, Activerain, LetsTalkPM, Multifamily, RealTown plus identification and participation in other relevant forums, discussion groups d. Posting status updates on Face book, LinkedIn e. Link building through commenting on newspaper sites, other blogs f. Participating in discussion groups g. Measuring Campaign results 3. Search Engine Marketing – Promote services via Google Adwords, Microsoft adCenter, Facebook ads, LinkedIn ads. Understand the principles of Pay Per Click (PPC) a. Keyword research and competitive analysis b. Building keyword list c. Create effective ads both text and display ads d. Bidding fundamentals e. Keyword matching options f. Landing page optimization g. Analyze performance and improve performance 4. Web Analytics – Measure the performance of the site/ads and improving it a. Understand key metrics b. Segmentation and measuring performance of different channels – email, PPC campaigns, etc c. Generate Reports 5. Email Marketing – Understand email marketing efforts to drive traffic and user signup 6. Online PR – Learn how to manage online Publicity (Online PR). a. Creating press releases b. Press Release optimization 7. Partnerships – Grow partnerships with REALTOR® Associations Tools and Technology Training – CSV, Excel, HTML, Wordpress, Google Adwords Editor, Google Analytics, Google Webmaster, AWStats, SEMRUSH