Program Information Celtis Ventures, LLC is a full service marketing and communications firm that specializes transforming public brands. Matt Raymond, the founder and CEO spent over 28 years leading public organizations to unseen levels of performance, productivity and prosperity. Always approaching challenges from a customer’s perspective, Matt was responsible for transforming Los Angeles County’s MTA into Metro – a branding effort that resulted in a 50% increase in discretionary transit use, a 40% increase revenue and the 2008 passage of Measure R – a half-cent sales tax that will generate $40 billion over thirty years to improve transportation in Los Angeles County. The transformation in Los Angeles has been recognized globally, receiving the International “Rebrand” award (the first public agency ever to do so) and was featured in Fast Company, Communication Arts and EMBARQ, the City Fix.