Program Information Sideways Media is an online marketing company that leverages web 2.0 technologies to enable artists to connect to and engage their fans. We are truly invested in each project that we work on and believe that passion starts from the ground up. Sideways Media concentrates on creative and effective branding on all levels and getting your content out to the right audience. Sideways helps bands and brands strengthen their identity by creating robust foundations using social media and new technologies; resulting in stronger long term and loyal relationships with their consumers.