Program Information At Sleeping Giant Music, our mission is simple: We are dedicated to providing positive and high quality entertainment to diverse consumers worldwide. We are committed to launching successful careers by maximizing our artists??? potential to become independent, competitive forces within their respective industries. Artists need to focus on their craft and leave the business to the professionals. We carefully structure a plan and secure proper support for our artists so they can focus on what they do best ??? MUSIC. From talent management, bookings, public relations, integrated marketing and logistical support, SGM is a one-stop shop for any artist.