Program Information Based in Corona, California, Monster Beverage Corporation is a leading marketer and distributor of energy drinks and alternative beverages. The company markets and distributes a variety of products that are made for people who thrive on a hardcore, fast-paced lifestyle. Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. Monster Energy Company is a leading marketer and distributor of energy drinks and alternative beverages. Monster is lifestyle in a can.