Program Information Digital Niche Agency (DNA) was founded in 2014 by Jason Fishman who has been featured on Forbes and spoken at countless events about our 8-Point Marketing Strategy. We've served over 300 brands and helped over 100 of them raise over 9 figures in raises and launches. We have a strategy-first focus. We outperform most groups in ROAS with digital advertising; customize content campaigns which initiate lift; and conduct direct outreach to publishers, potential partners, or investors, to drive campaigns to success.