Program Information House of Intuition was created by LGBTQ+ Latinx Female Founders - Marlene Vargas and Alex Naranjo - in 2010 when they opened their first store location in Los Angeles, California. House of Intuition is a metaphysical shop dedicated to helping people achieve healing, transformation, empowerment and personal growth. HOI offers in-store readings, healings, classes, and online video streaming with HOI.TV. In addition to their metaphysical services, HOI boasts an array of magical ritual items such as hand-picked crystals, all-natural herbs, bath and beauty products, and dressed magic candles. There are 10 brick and mortar locations around the greater Los Angeles area, 1 in Miami, as well as a growing online shop.